Moi Moi: Look at me!

Stuck in traffic—or waiting at the doctor’s office—with a wailing baby? The drawings from the new book MoiMoi: Look at me! will entertain your baby and maybe, just maybe, stop tears



They’re more than just aesthetically pleasing shapes—these images from the new book Moimoi: Look at Me! are designed to help soothe babies. According to researchers at the University of Tokyo, babies love to look at moimoi. The colourful creatures with the googly eyes from this book are so captivating that they can even calm down a crying baby. Scientifically proven to hold babies’ attention, illustrator Jun Ichihara’s drawings from this bestselling phenomenon is shown to hold babies’ attention twice as long as other designs. The Experiment is distributed by University of Toronto Press in Canada.