Beauty for busy moms

No time for an arduous daily makeup routine? Ottawa-based Mistura has you covered. This fall, discover a super easy five minute, five-step makeover for a quick beauty boost.

just-for-moms-fall2015-abcApplying makeup should be simple, fun and result in a natural, luminous glow. That’s the philosophy behind Mistura Beauty Solutions, an Ottawa cosmetic company best known for its all-in-one “magic powder”: a concealer, foundation, blush, bronzer and lip and eye colour.

And Mistura products are perfect for the new or busy mom, says president and CEO Andi Marcus, because they can be applied in seconds and provide instant, dramatic results, are long-lasting, cost-effective, multi-purpose, and — most important — time-saving.

Mistura products are also fragrance-free and hypoallergenic — perfect for cheek-to-cheek with baby, says Marcus.

And the hormonal changes moms experience can cause blemishes and breakouts, which can be hidden with the company’s latest product, a concealer stick released last December to rave reviews.

Mistura has been featured on CBC’s Dragons’ Den several times, with its line of 24 products found on the shelves of Rexall, Pharmasave, IDA, Guardian and Lawtons Drugs. Also check the “where to buy” section at, or call toll-free: 1-866-609-3223. Find Mistura on Twitter @mistura and Facebook: Mistura Beauty Solutions.

a. Moisturize with Mistura’s luxurious Luminada® illuminating moisturizer. Can also be used as a primer and highlighter. Fragrance and oil free, infused with green tea, protects from free radicals, promotes cell turnover. Ultra-hydrating, provides an instant glow to all skin tones. $34.99

b. To conceal all blemishes, scarring, uneven skin tones, broken capillaries and redness, apply a small amount of Mistura’s cream-to-powder C-2-P Complexion Corrector®. Can be used as a concealer and foundation, one shade for all, instantly erases all imperfections. *This step is only needed if the user has bad blemishes. The 6-in-1 powder will offer moderate coverage but often that’s not enough for women who want to conceal more. $37.99

c. Once the C-2-P has been applied, brush on the 6-in-1 Beauty Solution®. A little goes a long way. Often referred to as “Photoshop in a compact.” One shade for all, perfect airbrushed results in seconds. *Available in several kits or on its own from $39.99 to $77.49*
d. For lips: Plump & Glow® gradual plumping gloss with atelocollagen (a highly evaluated purified collagen with superior properties and functionality). Choose from three universally flattering shades, tingle-free, ultra-creamy and hydrating, a “gloss for grownups” that is all natural, fragrance & flavour-free. $20.49
e. Finish off the eyes with Mistura’s black Superwear® Gel Liner ($18.99) and VividLash HD® black mascara ($19.99)